Faridah Nakazibwe

Faridah Nakazibwe is a celebrated Journalist and TV personality, born and bred in Uganda, East Africa. Faridah currently works at NTV Uganda, where she anchors the Luganda news bulletin and hosts a popular life style talk show called Mwasuze Mutya which airs every week day.

Challenge

Build a Charitable Websites with online Donations.

Solution

A dynamically innovative digital portifolio with online donation forms that allows users to be retargeted based on the charitable causes they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 1.03%, which generated a number of new Donations. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 40%, surpassing the client’s target. February 2020 saw post-click donations – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 302%.

From The Client

“I struggled to get a privacy driven agency that was going to work with me and my team to build a state of the art website. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”